There is no effective marketing without data and no data for digital marketing without integration.
It was a time when being able to deploy an e-mail marketing was a sign of modernity.
You need to touch your customers with more personalization.
You need to use what you know about your customer to make recommendations that increase in-store or e-commerce conversion.
SAP Marketing Cloud is the platform you need to know to integrate the essential tools for any digital marketer to run their operations smarter, using more data and less operational effort. This is where you could initiate conversations with your customers, channel independent, in a personalized, contextual, and micro-momentary way.
With SAP Analytics Cloud you can consolidate data from different sources (including offline) and have stories that turn data into decision and action information as it happens.
Finally, if you use your customer data to manage access to portals, applications, or other services, you can have in SAP Customer Data Cloud a single point for access, rights and profile management, fully compliant with GDPR / RGPD and privacy regulations.
I’d remove the context part, and focus on the personalization.
Touching the customer in a personalized and intelligent way via e-mail can convert up to 100% more sales than with paid ads.
SAP Marketing Cloud enhances your digital marketing strategy by enabling you to initiate personalized conversations with your customers regardless of channel (e-mail, SMS, push, social network).
With dynamic targeting capabilities you can create multi-touch campaigns and actions by integrating online and offline channels.
With integrations you can trigger specific actions in micro-moments or triggers (such as physical presence).
You can also use SAP Marketing Cloud integrated with SAP Commerce Cloud or other e-commerce platform to generate personalized recommendations in real time, accelerated by artificial intelligence (AI) capabilities.
If you are a B2B business, you can consider linking contacts to their companies and the different roles in the buying process to get your audience properly to accelerate the sales cycle.
Click here to contact us and learn how to use SAP Marketing Cloud to boost your online or offline sales results.
Collecting data on different systems takes a lot of manual work and takes a lot of time.
SAP Analytics Cloud gathers all the data you need for your management dashboards in one place. You can easily create new bookmarks, dashboards and stories from data without advanced technical or programming knowledge.
You can collaborate and share information with your team, executive committee and everyone else involved to make better decisions.
Click here and contact us to learn how to generate value from your data with SAP Analytics Cloud.
When giving your customers access to online services you need to be concerned with profile management, personal data and GDPR compliance.
SAP Customer Data Cloud is the one stop shop for managing your customer data, especially if it gives you access to online services.
In the SAP C/4HANA suite, SAP Customer Data Cloud is the link between convenience, access and security.
In one solution you can manage usage permissions, provide a self-service environment for customers to handle their data and permissions and securely integrate their online services with third-party identity services (such as Facebook or Google).
Click here to contact us to learn how SAP Customer Data Cloud can simplify your customers’ online journeys.